These are images from my ongoing self-portrait series illustrating the fashion “don’ts” John T. Molloy gives women in his 1977 book, "A Woman’s Dress for Success." Under the guise of scientific research, Malloy instructs women on which outfits and accessories will "make or break" them in the professional world and beyond. By photographing myself wearing the items that he warns against, I am drawing attention to the stiflingly sexist nature of not only this book, but the conversation which surrounds a woman's appearance.
Negative Button. “In 94% of the cases when they pressed the negative button, they did so before the saleswoman had said one word. “
