This is a video I made for my Packaging Yourself series. JT Molloy performed a study which asked men to vote “negative” or “positive” on women who came to sell them something. 94% of the men hit “negative” even before the woman spoke. In this video I say the word “negative” approximately 94% of the time while going through the motions of dressing. 

PACKAGING YOURSELF

Packaging Yourself is a self-portrait series illustrating the “don’ts” John T. Molloy gives women in his 1977 book, "A Woman’s Dress for Success." By photographing myself wearing the items he warns against, I am drawing attention to the stiflingly sexist nature of the conversation which surrounds a woman's appearance.